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How a trademark can help a business

| Jun 28, 2021 | Business Litigation |

A business needs to do everything that it can to protect itself in California. One way that business owners can do this is by filing for a trademark. When a business owner fails to file a trademark, they put their business at risk as others can use the same name to sell the same types of products. This can cause confusion among customers and hurt brand loyalty. Here’s more information about trademarking and how it helps businesses.

It gives a business the exclusive use of a name

Once a business trademarks its name, it gets exclusive rights to use that name. What this means is that no other business can legally use it. If the business owners find out that someone else is using the name without their permission, they can begin business litigation in court and may be able to win a case against the offender.

It keeps businesses from selling similar products under the same name

Many businesses succeed because they sell unique products that no one else is selling. If a business has a trademark, the other business can’t sell the same types of products under the same name as the other business.

If you want to trademark the name of your business, you will find that it isn’t that difficult to do. You first need to make sure that no one else has already trademarked that name. If they haven’t, then you can an submit an application to the U.S. Patent and Trademark Office with the name of your business. A trademark attorney may help you with all of this if you aren’t comfortable doing it on your own.